UW Lady Gaga Video

 

I know this video is a little old, but we just talked about it in my management course yesterday while touching on marketing. While I love Lady Gaga’s music, this video provides a lot to think about. It really does a great job of reaching out to college students, letting them know just what librarians are capable of, but it also relies on the “sexy librarian” stereotype, which is something we shouldn’t have to rely on when marketing ourselves. Furthermore, this video might be less effective for a public librarian because you have a much wider patron population, some of whom may be turned off by the music choice or the portrayal of librarians. Nonetheless, I think it’s a lot of fun, and it can’t hurt to show our patrons that we like to have fun, too!

Source: http://www.youtube.com/watch?v=a_uzUh1VT98

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